Hub
Project overview
I developed a holistic branding and product design system for Hub Hydration, a company focusing on high-performance, insulated reusable bottles. The goal was to establish a visual language that signifies utility, durability, and modern minimalist aesthetics. The project encompassed the visual design for the physical product, including color palette, finish specification, and the integrated 'Hub' logo—conceived to convey a central point of activity and wellness.
Services
Branding
Packaging
Client
Hub
Industry
Fitness
Year
2024
Challenge
Design a portfolio that highlights written content without visual distraction. The objective was to create a digital space where clarity and storytelling take precedence, while still reflecting a strong creative identity.
Outcome
A minimalist, content-first website that allows the work to speak for itself. The clean layout and thoughtful typographic hierarchy reinforce Matias’ voice while maintaining a visually engaging presence.
